Robert M. Shipley organized the American Gem Society in 1934 More than seven decades later, the Society still operates on two primary purposes: 1) The advancement of professional education within the jewelry industry, to help eliminate misrepresentation caused by ignorance of the true nature and value of merchandise offered for sale, and 2) The establishment of earned confidence and deserved trust in the knowledge, business integrity and competence of the retail jeweler by the general public.

Upon successful completion of prerequisite gemological training and coursework offered by the Society, members are awarded titles that designate their level of knowledge and expertise. With gemological training in diamonds or colored stones, a member can hold the title of Registered Jeweler. With training in diamonds, colored stones and gem identification a member is awarded the Certified Gemologist title. With additional training in appraisals, the title of Certified Gemologist Appraiser is achievable.

As part of the commitment to on-going professional education, the AGS mandates that all its members and affiliates continue to study gems and jewelry. To maintain the education standards of the membership, the Society requires its titleholders to re-ascertain their gemological knowledge by passing an annual re-certification examination. AGS are respected all over the world for the knowledge and commitment that they represent. In addition, they are the consumer's guarantee that they are doing business with a knowledgeable and ethical business person.

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